Volume 109

“The price of anything in life is the amount of time you exchange for it”

Most people want to become more interesting, more capable, and more connected in their lives. But those things rarely happen by accident.

They happen through experiences. The risks you take. The miles you log. The books you read that introduce you to a world you’ve never seen before.

Every experience adds another layer of perspective. Another story, another lesson, another way to relate to the people around you.

This week’s Superset is about expanding those experiences intentionally.

In the Brain section, we’ll talk about why seeking experiences (successes and failures alike) is one of the fastest ways to become someone who has more to offer the world.

In the Body section, we’ll challenge a common running myth and look at how the run-walk method can help you build endurance, confidence, and time on your feet.

And in the Book section, I’ll share a fascinating read that took me far outside my normal genre, and why stretching your reading habits can quietly expand your perspective.

New experiences don’t just change what you know. They change who you become.

Let’s have a week.

Superset of the Week:

Brain - The Experience Advantage

I have been thinking about a quote a lot this week that I heard from Jesse Itzler on a recent episode of Gary Brecka’s podcast. The quote is actually from his wife Sara Blakely, and one that I have heard before, but just as things so often do, it got my wheels spinning a little more this time hearing it:

“The more you experience, the more you have to offer.”

It’s a simple sentence, but the more I sit with it, the more it made me think about the people in my life who I find the most interesting.

They’re rarely the ones who have just followed a predictable path. They’re the ones who have lived a little more widely.

The friend who has traveled enough to understand how differently people can see the world. The person who started a business on the side of their 9–5 just to see if they could build something of their own. The ones who always seem to be experimenting with a new habit, learning a new skill, or throwing themselves into something unfamiliar.

When you spend time with people like that, conversations penetrate quickly past surface level. They have perspective. Stories. Lessons pulled from real moments rather than theories about how life should work. The experience of experiencing things compounds.

Blakely’s quote is a great reminder that so much of what we bring to our relationships and conversations comes from the experiences we accumulate over time.

When I think back on some of the best conversations and relationships I’ve formed, they almost always started with a shared experience or a shared lesson.

  • Running a race.

  • Grinding through the early years of my sales career

  • Traveling somewhere unfamiliar with a completely new culture

  • Reading a book that changed the way I see something

Those moments create small shifts in how you understand the world, and those shifts quickly become part of who you are. For me, many of those experiences have come through places I didn’t fully appreciate at the time.

Long stretches on the road early in my sales career. The discipline and frustration of training for races. The books that changed the way I think about work and life. Becoming a new dad and realizing how quickly your priorities shift. Even failing publicly at things I cared about, like my recent marathon experience.

None of those moments felt like they were building anything particularly profound while I was inside them. But looking back, each one added another layer of perspective. Another story. Another lesson I can share with someone else who might be going through something similar.

That’s the takeaway from a quote and idea like this.

The more you experience, the more likely it is that somewhere along the way you’ll collect something that helps another person feel understood. A story that resonates. A lesson that helps them navigate a challenge. Or simply the ability to say, I’ve been there too.”

Your Action of the Week

Ask yourself a simple question this week:

Am I actively collecting experiences, or just consuming other people’s?

Try something new. Learn something unfamiliar. Say yes to something slightly outside your normal routine. Because the more life you actually experience, the more you’ll have to offer the people around you.

Body - The Run/Walk Method

If you would’ve floated this idea to me at the beginning of my running “career”, I would have replied that walking during my training meant something had gone wrong, or that I had succumbed to the mental hardship of the training.

You see it in races all the time. Someone slows down, starts walking, and immediately looks frustrated. Like the goal they set for themselves just slipped away.

Unfortunately, running culture quietly reinforces this idea. Real runners run the whole time. But the longer I’ve spent around endurance sports (and the more people I’ve seen succeed with running long term) the more I’ve realized how backwards that mindset can be, especially for someone getting started.

If you can only run a mile before getting “I can’t breathe” winded, then of course you’re going to struggle with the idea of going 3 miles, or ten minutes further, or even one more step in that moment.

Today is to help dispel that notion for you if you are someone who has been unable to get over the hump with running as a consistent form of exercise. Some of the most successful endurance athletes in the world intentionally use this “run-walk” method as a training tool. The concept was popularized by running coach Jeff Galloway and is now widely used by beginners, marathoners, and even ultrarunners.

The reason is simple: endurance improves when you can spend more total time on your feet without pushing your body past its limits.

When you run continuously, fatigue often forces you to stop earlier than your aerobic system actually needs to. By inserting short walk breaks, you give your muscles just enough recovery to keep going longer while keeping your heart rate in the aerobic zones that build endurance most effectively.

Research on endurance training consistently shows that aerobic development improves through time spent in moderate heart rate zones (like our Zone 2 discussion last week), where your body becomes more efficient at using oxygen and burning fuel. Short walk intervals lower fatigue, reduce impact stress, and allow runners to accumulate more total training time.

In practice, that means someone using a run-walk strategy might spend 45–60 minutes moving, while someone trying to run continuously might burn out after 15–20 minutes.

Over time, that extra volume adds up. That’s more miles. More aerobic fitness. Less injury risk. And perhaps most importantly, more CONFIDENCE.

Because once you realize you can keep going longer than you thought, running starts to feel a lot more accessible.

How to Implement the Run-Walk Method

If you're newer to running, or trying to build endurance, try this simple run-walk structure:

Week 1–2
Run 3 minutes
Walk 1 minute
Repeat for 30 minutes

Week 3–4
Run 5 minutes
Walk 1 minute
Repeat for 35–40 minutes

Week 5+
Run 7-10 minutes
Walk 1 minute

Don’t make my mistake or the pressure of your mile times on your watch hold you back. As the old saying goes, “sometimes slowing down is the best way to speed up.”

Book - Tiger by John Vailant - Reading Outside Your Lane

A few months ago when in Austin, Allison and I paid a visit to Ryan Holiday’s Painted Porch bookshop, a bucket list item for those of you who read this letter and know my respect for his lane. Earlier this week, I picked up a book I probably wouldn’t have chosen on my own, but grabbed from his recommendation

It’s not part of the fantasy series I’ve been enjoying lately. It’s not a book about productivity, endurance, or business strategy. In fact, it’s a genre I rarely read at all.

The only reason it landed on my list is because it was strongly recommended by Ryan Holiday, and that I have made it a priority to pick up more books that will direct me to learn about new things.

Halfway through the book, I’m glad I picked it up.

The Tiger tells the true story of a man-eating Siberian tiger that begins stalking villagers in the remote forests of eastern Russia. What starts as a terrifying incident slowly unfolds into an investigation into how humans and apex predators collide when their worlds overlap.

The story follows a small team of trackers tasked with finding the tiger, but along the way the book becomes a meditation on wilderness, human expansion, respect for nature, and the thin line between civilization and the wild.

One of the most striking themes is how intelligent and deliberate the tiger appears to be. It’s not simply acting on instinct. It adapts, studies its surroundings, and moves with a level of awareness that forces the humans pursuing it to rethink everything they thought they knew.

At its core, the book is really about respecting forces larger than ourselves - nature, instinct, and environments that operate on rules very different from the ones we’re used to.

The reason I’m reading it ties back to something we talked about earlier in this newsletter.

The idea that the more you experience, the more you have to offer.

Reading books like this expands your range of experiences in a small but meaningful way. It introduces you to worlds you would otherwise never encounter, like remote forests in Russia, wildlife trackers, the behavior of one of the most powerful predators on earth.

And again, those experiences quietly expand your perspective.

I like to think of myself as an honest man - there are mornings where it’s tempting to reach for the fantasy book on my nightstand instead. The easy read. The comfortable lane.

But part of my focus this year is intentionally picking up books that stretch me a little. Different topics, different environments, different stories.

Because of course I could read another hard nosed book about discipline. Or another productivity book. Or leadership. But chances are I know what I can expect to take away from those reads. I’ve read them, or versions of them. New information is the new goal.

A Prescription for Your Reading Journey

Every few books you read this year, choose one that sits outside your normal genre. That could be History, Nature writing, Biography, Science.

You might not always choose it naturally. But the broader your reading diet becomes, the more perspective, and conversation, you’ll have to offer.

Breakthrough of the Week - Get Fitted For Your Running Shoes

One of the simplest ways to improve your running and prevent injury is getting properly fitted for running shoes at a specialty running store. A good shop will analyze your gait, foot shape, and stride to match you with a shoe designed for how you move.

The right shoe can reduce unnecessary stress on your knees, hips, and feet while making your runs feel noticeably smoother. If running has ever felt uncomfortable or you’ve dealt with recurring aches, a proper fitting can be a surprisingly powerful upgrade. Your feet carry every mile - make sure they’re supported well.

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